Consumers, North America, Processing, fries, chips, Sustainability, Trends

‘Leading with purpose, not profit’: Canada’s first plastic-free packaged, organic potato chip company launches

Humble Snacks, Inc., based in Canada’s Ontario province, is disrupting the snack industry with the Humble Potato Chips, Canada’s first plastic-free packaged, organic potato chips. Founded by Jeff and Alicia Lahey, the chips – made from locally sourced, organic potatoes – are traditionally cooked with the skins and lightly dusted with seasoning, as Nithya Caleb reports for Food in Canada magazine

They told Nithya they realized years ago that there were not any organic potato chips in Canada that were cooked light and crispy. “We knew from our past, working at Canada’s largest salty snack company, that light and crispy, traditionally cooked potato chips are the largest portion of the total potato chip category sales. It would be a great opportunity if we could launch a product like that.”

The Laheys say the packaging was by far the largest roadblock to overcome. “We are pioneers in certified plastic-free compostable packaging and with that, comes a lot of trial and error. We tested at least eight different versions of this type of packaging before landing on the one we would commercialize, and even then, we had an issue with our first production run that went out to stores.”

“At Humble, we have put sustainability at the core of our values,” Jeff and Alicia Lahey say. “Quite simply, we lead with purpose, not profit.”

Source: Food in Canada magazine. This is an excerpt. Read Nithya Caleb’s story about Humble Potato Chips here
Photo: Jeff and Alicia Lahey. Credit and courtesy Nithya Caleb | Food in Canada

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