Fresh/ Table, News October 2022, North America, Promotion/Marketing, Retail

Side Delights launches new potato packaging designed to ‘stand out’, inform consumers

Side Delights completed a package refresh and will showcase the new line at the IFPA Global Produce and Floral Show in Orlando on October 28-29, 2022. Fresh Solutions Network, exclusive farmers and suppliers of the Side Delights brand of fresh potatoes and onions, invite retailers who want to see the new packaging line in person to join them at Booth #2162. 

“We designed this packaging refresh using feedback from retailers and consumers, from a wide range of demographics and generations – from Gen Z to Boomers,” noted Kathleen Triou, president and CEO of Fresh Solutions Network.  “The new packaging is designed to help consumers select the right potato for the job, understand key nutritional benefits, get tips on how to cook each potato type and find tasty recipes with a QR code.  We have implemented the new package design across a full range of potato products, conventional to organic, size A to Petites.”

The newly refreshed package design will be available in clear poly, light blocker, and combo mesh bag options as well as bi-lingual versions in relevant markets. The Petites are available is 1.5lb and 3lbs. stand up gusset bags.  All are designed to “stand out” on the shelf and include the following features:

  • Clear space on all sides of the packaging allows consumers to see the type and quality of potatoes it holds 
  • Color blocking visually guides shoppers to find the potato type they seek
  • The use of contrasting colors between the bag and the potato brightens the display and invites potato type exploration
  • Prominent bag size labeling communicates how much product is in the bag
  • Bold, clean, contemporary font easily conveys key facts and messaging
  • Notable Organic design features identify organic potatoes 

Side Delights offers a full assortment of popular potato products, including Potato Kits, Convenience Potatoes, Petite Potatoes, Fresh-Cut Potatoes, Organic Potatoes, and onions.  

The new packaging is now available nationally from a Fresh Solutions Network partner.  For more information on Side Delights® products and its network of farms, visit FreshSolutionsNet.com, SideDelights.com, and GrownWhereItMatters.com.

Source: Fresh Solutions Network

Side Delights 5lb Side Delights family packs
Side Delights 1.5lb Petite family packs
Side Delights 3lbs Organic family packs

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