Events, Fresh/ Table, North America, Promotion/Marketing, Retail

Celebrating potato product and packaging innovation, Sterman Masser Farms will exhibit at NEPC Expo

Sterman Masser Potato Farms (Masser) of Sacramento, PA, will feature its Side Delights® Petite potatoes at the Northeast Produce Council’s (NEPC) Expo, August 21-22, 2023, at its destination venue in Boston, MA.

Highlighting the latest innovations within the fresh produce industry, the show will take place at the Encore Boston Harbor, and Sterman Masser Farms will exhibit at Booth #425. 

“Sterman Masser is an 8th generation family-owned potato farm committed to growing and providing safe, high quality, nutritious food in a sustainable, responsible way,” said Lela Reichart, Executive Director of Marketing of Sterman Masser Farms.

“The NEPC Expo is a great fit for Masser’s, and the show provides the perfect venue to showcase our innovations to key customers.”

Side Delights Petite potatoes

Masser will showcase its Side Delights Petite potatoes, which are U.S. No.1 grade, non-GMO, pre-washed, and consistently sized for fast, even cooking. Available in Red, Yellow, Fingerling, Duo, Trio, and Purple potatoes in newly redesigned 1.5 pound and 3 pound stand-up gusset bags.

Additionally, the Petite potatoes are available in mesh pillow packs in various sizes and netted pouches with newly redesigned tags. The new Petite potato packaging leverages contrasting colors between the bag and the potato color to attract shoppers’ attention and brighten the display with a bold, clean, contemporary style. 

Bioflex™ packaging

Masser’s will also present additional potato lines in its new Bioflex packaging technology, which it recently added to the growing list of sustainability efforts to protect the environment. Bioflex is a sustainable packaging technology that breaks down in modern landfills.

“Bioflex looks and works like most plastic containers but won’t remain in landfill for generations,” says Reichart. “We are the only produce supplier to feature it.  Please visit our booth to see and feel the new material for yourself.  We are excited to show it in Boston at booth #425.”

Lela Reichart, Executive Director of Marketing, Sterman Masser Farms.

Editor & Publisher: Lukie Pieterse

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