The state of Idaho has long been known for its quality potatoes. Over the years, growers have banded together to promote their product throughout North America to the point where ‘Idaho Potatoes’ has become one of the most recognizable brands for fresh produce, as Jeff Long reports for Fruitnet.
This has been thanks in no small part to the Idaho Potato Commission’s (IPC) promotional programmes. Following significant domestic success, IPC continues to push for establishing international markets for fresh potatoes, particularly in the Pacific Rim. To that end, the IPC has been a regular exhibitor at Asia Fruit Logistica in recent years.
“The Idaho Potato Commission has made Asia Fruit Logistica our most important show in Asia each year,” says vice-president for retail and international, Ross Johnson.
“We will be promoting our fresh Idaho potatoes for export to various countries throughout the region,” says Johnson. “We will also have [our in-market representative] Kenneth Wee present and I would encourage participants to come and learn from his years of experience doing successful marketing campaigns.”
Source: Fruitnet. Read the full story here
Image: Credit Idaho Potato Commission’s (IPC)
Discover more from Potato News Today
Subscribe to get the latest posts sent to your email.
