Regulation changes, future proofing the industry and ensuring fair returns are some of the challenges facing potato growers, according to Potatoes New Zealand chief executive Kate Trufitt.
As Sudesh Kissun reports for Rural News, she points out that while farmers love growing potatoes, those involved in the billion-dollar industry also need to see a fair return for their efforts.
Trufitt says this is currently being eroded by cost of compliance and limitations being set by local governments. “Potatoes are not grown in isolation and tend to form part of a growing system, rotated with other crops or animal farming. This is not always recognised when rules are put in place,” Trufitt told Rural News.
Trufitt, who completed one year in the role in August, says it has been an incredible journey championing the interests of potato growers. Key highlights include a successful levy vote. PNZ secured an impressive 94.74% approval for the proposed commodity levy from the eligible voting growers, reflecting broad support.
Trufitt also played a key role in the development of Strategy 2028. She says the forward-looking strategy aims to guide the sector’s growth and resilience over the coming years.
Source: Rural News. Read the full story here
Image: Potatoes New Zealand chief executive Kate Trufitt. Credit Rural News
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