Consumers, Fresh/ Table, Health/Nutrition/Food Safety, Processing, Promotion/Marketing

Ireland: Potato grower Tom Keogh top marketer

The man who developed the strategy for Keogh’s potatoes and luxury crisps in a bid to reverse the decline in Ireland’s potato market has been named Marketer of the Year. Tom Keogh researched how Irish people consume potatoes and grew a premium strategy through ties with retailers and innovative PR with the ‘Keogh’s – Grown with Love in Ireland’ brand. Knowing[Read More...]

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