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‘Global potato demand up, US market share for frozen products down,’ says CEO

Image result for potatoes usaWorldwide consumption of potatoes is increasing, according to Blair Richardson, chief executive officer of Potatoes USA. “We’re seeing a reversal of the downward trend in global potato-product sales that we’ve been in since the 1970s,” Richardson related during a recent meeting of Wisconsin potato growers. “Not only are we seeing positive growth at the retail level, we’re also seeing significant increases in the food-service sector,” he said. “This year, for the first time ever, food-service sales will exceed retail sales.” Only about 10 percent of Americans love to cook anymore, he reported. “We love looking at food and we love eating but we just want somebody else to do the cooking. That’s why people are switching back to potatoes and why the demand for potatoes is increasing,” he said. “If you’re depending on other people to cook part, or all, of your meals, we fit well in all the cuisines that people are interested in.” Critical challenges, however, remain for the U.S. potato industry., including losing global market share in frozen potato products. More

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