Consumers, Health/Nutrition/Food Safety, New Zealand, Australia, North America, Processing, fries, chips, Retail

The Good Crisp Company receives investment boost

The Good Crisp Company, a brand of guilt free stacked chips, recently announced the closing of a new round of financing from CircleUp Growth Partners, a leading venture fund for innovative early-stage consumer brands. 

Spurred by consumer demand for simpler, cleaner ingredients, The Good Crisp Company is taking on the $8 billion potato chip market with its line of stacked chips that are certified gluten and GMO-free, and do not include any artificial flavors, flavor enhancers or colors. The infusion of capital will be used to scale the team, increase brand awareness and continue to grow distribution. 

The Good Crisp Company was established in Australia over 30 years ago. The company now sells millions of snacks every year throughout Australia and the US. On its website it says: “We are still the same small Australian company focusing on developing snacks you or your children will be happy to eat.”

Since first shipping nationwide in in the US in January 2017, The Good Crisp Company has consistently grown its distribution and expects to quadruple sales in 2019. 

The Good Crisp is currently available at leading retailers including Whole Foods Market, Sprouts, Wegmans, and Albertsons-Safeway. The full line of snacks including Original, BBQ, and Sour Cream & Onion will be available in Walmart locations nationwide starting February 2019. 

According to Matt Parry, CEO of The Good Crisp Company, “2018 was a remarkable year for The Good Crisp Company. We have always focused on developing great tasting snacks for kids and adults, and we’re extremely proud to have never sacrificed on quality and ingredients. Our growth over the past year and this new partnership with CircleUp Growth Partners underscores how strongly The Good Crisp is resonating with consumers.”

Visit The Good Crisp Company online here: and also watch a video where Matt Parry explains the culture of the company.

Editor & Publisher: Lukie Pieterse

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