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Global food brands ranked: McCain entered food top ten list first time

Brand Finance’s research revealed the compelling link between strong brands and stock market performance. It was found that investing in highly-branded companies would lead to a return almost double that of the average for the S&P 500 as a whole. Acknowledging and managing a company’s intangible assets taps into the hidden value that lies within it.

The latest Brand Finance report is a first step to understanding more about brands, how to value them and how to use that information to benefit the business.

Corporate brands Kraft (down 7% to US$4.5 billion), Unilever (down 5% to US$4.2 billion), and Heinz (down 14% to US$3.3 billion) have all suffered from a decline in brand values, with Unilever and Heinz falling out of the top 10 in the food ranking.

Across the sector there are some standout brands that have either entered the rankings for the first time or have recorded significant growth in brand value. Canada’s McCain has entered the food top 10 for the first time (up 25% to US$4.7 billion).

A global leader in the frozen food market, the brand has expanded several of its flagship plants in order to meet growing demand. McCain has also widened it global footprint, acquiring a 49% stake in Brazil’s Forno de Minas.

Brand Finance is said to be the “The World’s Leading Independent Brand Valuation Consultancy”.

Read the full Brand Finance report here

Editor & Publisher: Lukie Pieterse

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