Consumers, Europe, UK, Ireland, Fresh/ Table, Health/Nutrition/Food Safety, Promotion/Marketing, Retail

Ireland: Bord Bia launches campaign to get more young people eating potatoes

Life without them drove us into a famine but Irish millennials are now shunning the potato. That is according to Bord Bia, who are trying to get more young people to add spuds to their shopping list. Recent research shows that they are still the most consumed carbohydrate in the country, with 97 per cent of households purchasing them every[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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