Consumers, Fresh/ Table, North America, Promotion/Marketing, Retail, Trade/Markets/Prices

Idaho Potato Commission partners with Mexican retailer

The Idaho Potato Commission (IPC) recently partnered with Mexican retailer Calimax for a four-week promotional campaign to introduce Idaho Potatoes to the Mexican consumer.  The IPC chose Calimax to sell Idaho potatoes due to its proximity to the U.S. state, just south of the San Diego border.  “The Idaho Potato Commission and its commissioners have been enthusiastic about the partnership[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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