Consumers, Fresh/ Table, North America, Promotion/Marketing, Retail, Trade/Markets/Prices, Trends, Varieties

Wada Farms organic programs continue to grow

With demand for organically-grown produce continuing to increase, Wada Farm Marketing Group LLC in Idaho Falls, ID, made a commitment several years ago to greatly expand its organic offerings across all of its product lines.

That effort is ongoing, as the company continues not only to increase its volume of organic products but also to extend availability, with a goal of being able to offer organic potatoes, onions and sweet potatoes as close to year-round as possible.

“The organic program keeps growing every year” at Wada Farms, although not “at quite the pace that it was earlier,” said Kevin Stanger, president.

Most of the company’s retail customers now have organic programs “to one degree or another.” But most of them do not take straight loads of organics.

What Wada Farms provides, he said, is a one-stop shop, enabling customers to get organic and conventional products at the same time from the same place, loaded on the same truck.

Read the full article on The Produce News here

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