Potatoes remain a leading category staple at retail. As growers keep pace with increasing demand, Potatoes USA continues to bring value for both growers and retailers. Lilian Diep, writer for AndNowUknow got in touch with the organization to learn more about the initiatives and studies that will take place this upcoming fiscal year.
“We’re working on a couple of things over this next year. Right now, all of our retail growers are moving at full capacity to bring products into stores,” Kayla Dome, Marketing Manager, said. “In order to best maximize cross-promotional opportunities, our Culinary Director, Chef RJ Harvey, developed recipes for our campaign, Five Pounds, Five Ways.”
At retail, 5-lb bags of fresh potatoes continue to be the most popular size in shopping carts. With this shelf-stable produce being bought in bulk, Potatoes USA aims to educate consumers on the nutritional benefits while also helping home-chefs utilize the whole package of potatoes without waste.
For those that might have questions about the effectiveness of these best practices and cross-promotional methods, Potatoes USA is already a step ahead. Kayla explains the organization is planning on finding out those answers through a new study aimed directly at consumers.
“Our next study will be in two parts,” Kayla elaborates. “We will look into how consumers are interacting with potatoes in different areas of the store as well as how shopping habits have changed.”