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Premium white potato market is taking off with EarthFreshs Polar White variety

EarthFresh today launched a new winter promotion highlighting their premium white potato variety – the Polar White. The company says in a press release that this white potato has an excellent taste profile and is a growing favorite throughout the US.

Shilo Sammy

White potatoes are up 10% across the US, and the Northeast remains the dominant region accounting for 50% of all white potato sales nationally, says Shilo Sammy, Director of Customer Insights at EarthFresh. “East coast consumers consistently purchase white potatoes, but this variety is taking off everywhere. There is significant opportunity for retailers to attract the loyal white potato consumer by featuring this premium quality white potato.”

Part of EarthFreshs Potatoes of the World program, The Polar White was discovered in New Brunswick, Canada. Known for its bright, white skin color, even in the middle of the winter, the Polar White is now available year around. It also packs a powerful punch full of nutrients, including vitamin C, potassium, fiber, and vitamin B6, all of which contribute to a well-balanced, nutrient-dense diet.

Shilo Sammy continues, as more and more meals are being prepared at home during the ongoing COVID-19 pandemic, consumers continue to seek variety with an emphasis on boosting health. White potatoes are an easy option that deliver on adding healthy variety to your everyday meal plans.

Source: EarthFresh

Lukie Pieterse, Editor and Publisher of Potato News Today

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