Consumers, Most viewed stories, North America, Promotion/Marketing, Webinars

Webinar: Shifting the conversation on potato nutrition – Insights from Potatoes USA

Please join the World Potato Congress Inc. in welcoming its April webinar panelists from Potatoes USA: Blair Richardson, President & CEO, and Kim Breshears, Chief Marketing Officer, Potatoes USA. The webinar will be hosted on Wednesday April 19, 2023 – 11:00am EST (Canada/USA). It is titled: “Changing the Conversation about Potato Nutrition”. Go here to register.

The webinar will focus on how Potatoes USA is changing the narrative about the healthfulness of potatoes. The journey began by analyzing the public dialogue about health and wellness and the potato’s attributes to identify one true lifestyle benefit.

By creating a moment of re-evaluation, consumer perceptions about the potato’s role in a healthy lifestyle continue to improve. Don’t miss out on this informative presentation to learn how the power of potatoes is fueling performance.

Presenters:

Blair Richardson serves as CEO and President of Potatoes USA. Mr. Richardson actively engages in issues of importance to the potato industry and is passionate about proactively protecting and defending the reputation of the potato. He is a strong proponent of aggressive advocacy and marketing tactics.

Before Potatoes USA, Blair served in similar positions with other private and industry organizations and has been an active farmer of almonds and cherries. He served as CEO/Partner of a large grower/packer/sales company specializing in fresh stone fruit, grapes, and citrus and worked in the California cotton industry.

Kim Breshears serves as Chief Marketing Officer for Potatoes USA. Ms. Breshears is passionate about delivering results, strategic planning, market research, program development, and financial stewardship. For over 30 years, she’s led integrated marketing and branding initiatives for numerous industries, including produce, online search, tourism, home building, telecommunications, home furnishings, and high-tech industries.

At Potatoes USA, she oversees the strategic planning, development, and execution of the organization’s global marketing and communications initiatives.

Register in advance for this webinar here.

After registering, you will receive a confirmation email containing information about joining the webinar.

Source: World Potato Congress Inc.
Cover photo: Credit Freepik

Editor & Publisher: Lukie Pieterse


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