Consumers, Fresh/ Table, Most viewed stories, North America, Promotion/Marketing

‘Beauty is skin deep’: Side Delights introduces new eco-friendly, budget-minded potato line

Side Delights has introduced a new line of “less-than-perfect” potatoes named Spuds, targeting value- and sustainability-conscious consumers. These potatoes are available in 10-pound bags.

In the U.S., a staggering 120 billion pounds of food goes to waste every year, as stated in a recent Feeding America food waste report. This figure includes produce wasted on farms, leading to financial losses for growers and consuming valuable resources such as water, energy, and cropland.

Retailers, suppliers, and consumers are exploring inventive solutions to combat food waste, like using imperfect produce. This category consists of items with cosmetic blemishes or irregular colors, shapes, or sizes.

Kathleen Triou, President and CEO of Fresh Solutions Network, said: “Spuds was created for environmentally conscious, food-waste-minded shoppers who understand that potatoes can still be nutritious and taste delicious even if they are cosmetically challenged.”

As the exclusive supplier of Newport Beach, California-based Side Delight’s potatoes and onions, Fresh Solutions Network aims to enhance sustainable food management practices and minimize food waste. They are thrilled to introduce their imperfect potatoes under the new Spuds product line. In addition to the environmental advantages, customers can also save money, as the “less-than-perfect” potatoes will be priced lower.

“Spuds potatoes are non-GMO and gluten-free like all our Side Delights branded fresh potatoes. However, these potatoes are not in perfect cosmetic condition. That does not mean that they aren’t good eating potatoes,” Triou stated in the release. “Peel them for a delicious, mashed potato dish, or quarter and roast them. The taste is unaffected if the potato has bumps, blemishes, or is oddly shaped.”

Source: Fresh Solutions Network, LLC

Editor & Publisher: Lukie Pieterse

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