In a bid to shed light on the pressing issue of regenerative agriculture, McCain Foods has unveiled its brand-new podcast titled “Hot Potato.” This enlightening series aims to demystify the complexities of sustainable farming, emphasizing its pivotal role in combating climate change and shaping the future of the food industry.
The podcast is set to be a beacon for those eager to understand the significance of transitioning to sustainable farming practices. It underscores the importance of collective efforts in addressing the challenges posed by climate change. By delving into the intricacies of regenerative agriculture, “Hot Potato” hopes to foster a global community that is well-informed and inspired to act.
Max Koeune, the President and CEO of McCain Foods Limited, expressed his enthusiasm for the project, stating, “It’s inspiring to hear from our wonderful array of guests, including some of McCain’s very own experts, on the work already taking place – providing an encouraging outlook for the agriculture community.”
In the welcome message to the first episode of podcast, titled “Can we farm without harm?”, it is said that the series addresses the burning issue of climate change and asks how regenerative agriculture can help solve the problem.
“Our food supply is heavily reliant on industrial agriculture, but current intensive farming methods cannot be sustained in the long term. Techniques used to maximize food production are having a negative effect on climate, biodiversity and soil health. We need our food supply to be sustainable in the face of an ever-changing world.”
Listeners are also advised to stay tuned for an upcoming special second episode, promising more insightful discussions on the future of farming.
Source: McCain Foods