The versatile potato is one fresh produce commodity that consumers turn to when they are faced with grocery price inflation, The Packer’s Fresh Trends 2024 survey reveals.
As The Packer’s Tom Karst reports, in October, the Fresh Trends survey asked 1,100 consumers: “What, if any, produce items are you buying more of because of inflation?” Consumers were particularly surveyed about potatoes, bananas and apples and asked to indicate all commodities listed that apply.
Thirty percent of consumers indicated they buy more potatoes in times of inflation, just below bananas (32%) but well above apples (23%). Based on consumer responses, here are the percentages of each demographic who indicate they purchase more potatoes to deal with grocery inflation.
The survey found that the lowest-income consumers are most likely to buy more potatoes due to inflation.