Consumers, Fresh/ Table, New Zealand, Australia, News June 2024, Retail, Sustainability

Sustainable spud success: New Zealand company’s gourmet potatoes shine in national awards

A not-so-humble spud has won another feather in the cap for a family horticulture business based at Southbridge, near Christchurch in New Zealand, with an award in the annual Life and Leisure Magazine Outstanding Food Producer Awards, as Nigel Malthus reports for HortNews.

Oakley’s Premium Fresh Vegetables Golden Gourmet potatoes, which are sold in Oakley- branded boxes in supermarkets around the country, took out the Spirit of New Zealand Award, which specifically rewarded the sustainability of the producer. It was one of 17 champions chosen from 355 entrants, with a vegan chocolate chosen as the supreme champion.

Oakley’s marketing manager April Oakley said The Spirit of New Zealand Award aimed to recognise a business with outstanding credentials for producing quality with a “considered” footprint. Oakley described the Golden Gourmet as more of a waxy rather than a floury potato, but one suitable for both boiling and roasting.

She said Oakley’s farming practices included such things as extensive soil testing, and moisture probes. Installed about two years ago, the solar farm powers the potato grading, washing and packing lines as well as the coolstores that allow them to store and supply potatoes year-round.

Source: HortNews. Read the full story here
Cover photo: The current custodians of the now six-generations Oakley dynasty are manager Robin Oakley, left, his father Graeme right, and his daughter April, who now manages the company’s marketing. Credit HortNews

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