Consumers, Europe, UK, Ireland, Fast Food/Quick Service Restaurants, Health/Nutrition/Food Safety, News June 2024, Processing, fries, chips, Promotion/Marketing

McDonald’s broke advert rules claiming french fries only contain Dutch potatoes and salt

McDonald’s broke Dutch advertising rules by claiming its french fries are made of nothing but potatoes and a pinch of salt in ads in the newspaper and radio in March, the Advertising Code Commission ruled in a case brought by Foodwatch.

According to a report by NL Times, the advertisement, published in the Volkskrant on March 12 this year, states, translated from Dutch: “The secret of our French Fries? Nothing at all (except a pinch of salt). McDonald’s French Fries are made from the tastiest potatoes, mainly from Dutch soil. And nothing else is added to those potatoes… except a pinch of salt.” A radio ad was similar.

The ingredient information on McDonald’s website shows that its French Fries contain more ingredients, including non-hydrogenated vegetable oil, stabilizer, disodium diphosphate, and dextrose.

McDonald’s argued that the NVWA Food Labeling Manual explicitly states that it is not required to publish the full list of ingredients in an advertisement for foodstuffs.

Source: NL Times. Full story here
Cover image: Credit McDonald’s

Editor & Publisher: Lukie Pieterse


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