Consumers, Fresh/ Table, North America, Promotion/Marketing, Studies/Reports, Trade/Markets/Prices, Trends

Potato marketing trends in the US for 2018

In this article, The Packer magazine provides a bird’s eye view on marketing trends as reported by several of the big players in fresh potato marketing and promotion in the US. Demand for yellow potatoes has been up the first part of 2018 compared with a year ago, said Doug Posthuma, buying manager and national salesman for Friesland, Wis.-based Alsum Farms. Paul Dolan, general manager of Associated Potato Growers, Grand Forks, N.D., said the company has had good success with 5-pound and 3-pound bags of red potatoes this year compared with last year. Loosening transportation conditions have set the table for aggressive retail promotions, said Keith Goven, fresh sales manager for Grand Forks, N.D.-based Black Gold Farms. Houston-based MountainKing Potatoes is bringing back its spring retail promotion for Crawfish B-Red potatoes, the variety specially grown and packaged for crawfish boils. Potandon Produce has seen very strong demand on variety potatoes the first six weeks of the year, said Ralph Schwartz, vice president of sales for Potandon Produce, Idaho Falls, Idaho. More

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