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Outlook for US fresh retail sector looks bright with the ‘right products, right audiences, right messages,’ says CMO

John Toaspern, Chief Marketing Officer (CMO) at Potatoes USA assumed the new position of Chief Marketing Officer at the National Potato Promotion Board in July, 2014. As the Chief Marketing Officer John oversees both the international and domestic marketing programs at Potatoes USA as well as the Industry Outreach programs. The marketing programs cover frozen, fresh, dehydrated and seed potatoes[Read More...]

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