Consumers, Fresh/ Table, Health/Nutrition/Food Safety, North America, Promotion/Marketing, Retail, Varieties

Potandon sees strong growth in yellow and mini potatoes

Potandon Produce LLC in Idaho Falls, ID, one of the largest potato and onion shippers in the United States and the exclusive marketer of the Green Giant brand for fresh potatoes and onions, is seeing significant growth in yellow potatoes and mini-potatoes, according to Carter Bray, vice president/general manager, variety potato division.

Growth in the red potato category, whether it be red-reds (potatoes with red skins and white flesh) or red-yellows, “tends to be flat right now,” although those varieties are “holding their own,” Bray said.

But “from an industry perspective and for Potandon, yellow-yellows and the minis, both reds and yellows continue to grow. It’s where consumers are, it’s what they’re eating, and we have quarter-on-quarter growth that looks really strong.”

The mini-potato market share has doubled over the last two and a half years or so, he said.

Full report on The Produce News here

Lukie Pieterse, Editor & Publisher

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