The focus for Potandon Produce LLC at the New York Produce Show this year will be on the health benefits of potatoes, and particularly of some of Potandonâ€™s proprietary products, according Glen Reynolds, vice president of variety sales and business development for the Idaho Falls, ID-based company.
â€œWe are in the process of rebranding our company as The Healthy Potato Company,â€ Reynolds toldÂ The Produce News. We are working very diligently on consumer education, knowledge innovation, and the consumer experience.â€
In the value-added category, â€œwe are working from the consumer backwards on our convenience packaging,â€ he said.
With respect to commodity potatoes, â€œwe are trying to focus on the true health benefits of the product,â€ Reynolds continued. As an example, potatoes are â€œa great source of potassiumâ€ which is important for heart health. They are also a good source of fiber, particularly when recipes are used which retain the skins.
â€œPotatoes themselves are nutritionally very good,â€ Reynolds said. But â€œthe toppings the consumer puts on the potatoes can dramatically change the nutritional value.â€