Consumers, Fresh/ Table, Health/Nutrition/Food Safety, North America, Promotion/Marketing, Retail, Trends

Potandon to focus on rebranding as the healthy potato company

The focus for Potandon Produce LLC at the New York Produce Show this year will be on the health benefits of potatoes, and particularly of some of Potandon’s proprietary products, according Glen Reynolds, vice president of variety sales and business development for the Idaho Falls, ID-based company.

“We are in the process of rebranding our company as The Healthy Potato Company,” Reynolds told The Produce News. We are working very diligently on consumer education, knowledge innovation, and the consumer experience.”

In the value-added category, “we are working from the consumer backwards on our convenience packaging,” he said.

With respect to commodity potatoes, “we are trying to focus on the true health benefits of the product,” Reynolds continued. As an example, potatoes are “a great source of potassium” which is important for heart health. They are also a good source of fiber, particularly when recipes are used which retain the skins.

“Potatoes themselves are nutritionally very good,” Reynolds said. But “the toppings the consumer puts on the potatoes can dramatically change the nutritional value.”

Full report by The Produce News here

Stockosorb 660 from Eco+

Lukie Pieterse, Editor and Publisher

[email protected]
lukie[email protected]
Connect with me on LinkedIn
Follow me on Twitter
Visit Potato News Today on Facebook
Find us on Tumblr
About us

Kindly support our Advertisers – they make all of this possible…

Lockwood Mfg

Wyma

Volm Companies

Kooljet

Greentronics

Parkland

Tomra Food

Tolsma

Haith

Receive breaking potato news in your inbox

Folks, you are most welcome to share your email address with us if you wish to receive an email alert the moment after we publish a news story on Potato News Today.

Follow PNT on Twitter

Archive of monthly posts

Dear potato friends around the world, many thanks for taking time to visit us! Stats below…

  • 681,833