Consumers, COVID-19 News, Fast Food/Quick Service Restaurants, North America, Processing, fries, chips, Promotion/Marketing, Videos

McCain’s ‘French Fries Feed Farmers’ campaign encourages Canadians to eat more fries

At the height of the COVID-19 pandemic, McCain Foods stepped in to help potato growers by releasing a video encouraging Canadians to eat more french fries, titled ‘French Fries Feed Farmers‘.

While COVID-19 impacted all businesses, Canadian potato growers were some of the hardest hit as they struggled with an unprecedented surplus of processing potatoes as a direct result of restaurant closures and reduced operating capacity. At the height of the pandemic, uncertainty was the norm and cuts in processing contracts were struck, reports Stephanie Gordon in Potatoes in Canada.

Despite the Canadian government

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