Consumers, Fresh/ Table, Health/Nutrition/Food Safety, Most viewed stories, New Zealand, Australia, Promotion/Marketing

Western Australia: ‘Back to Basics’ for autumn potato marketing campaign

Local consumer research has shown that those who are decreasing their consumption of potatoes are concerned about health and weight loss. Those who have increased their potato consumption are interested in budget-friendly and healthy meals and are young families or young adults with no kids. So says Western Australia’s Marketing Manager, Georgia Thomas.

Georgia Thomas

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