A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes. Retail potato sales saw tremendous growth in 2020 as consumers stocked their pantries in March and beyond.
The spot below is from the Sterling-Rice Group, and shows off the many innovative dishes that consumers can make with their potatoes.
Some of Potato USA’s other campaign spots focus more on the nutrients in potatoes, highlighting that they are a great option for fueling workouts in this 2021 spot and in this older 2018 spot, which both have the tagline “Potatoes Fuel Performance.”
The campaign spots are running on Facebook, Instagram and YouTube.